On 15^th of May 2017, Armani Jeans Held “Denim for you” event; a cocktail and DJ set instore party as launching for SS17 Collection at CITYSTARS Mall, Phase 2, Level 3.

Armani’s Artist was the event’s guest of honor who was customizing and personalizing invitee’s denim from Armani with different customizing techniques and methods like painting, studs, and stencil. Moreover, the guests had opportunity to have their own and unique Gift tote bags.

Furthermore, there were Informal modeling Fashion Presentation for highlighted items and master pieces for Spring/Summer 2017 Collection.

A huge number of fashion designers, celebrities, media and bloggers attended this event.