Mission:
| Create | Value and make difference |
| Focus | on the needs of our customers and partners |
| Offer | High quality and high value products and services to our customers |
| Provide | our customers with a luxurious way of life |
| Invest | in our people and our company to maintain a long term growth targeted |
| Get | to the market and listen, observe, and learn |
Vision:
| Be | a great place to work where people are inspired to be the best they can be |
| Bring | to Egypt a portfolio of high-end brands that anticipate and satisfy people's desires and needs |
| Nurture | a winning network of customers and suppliers, together |
| Maximize | Long-term return to shareowners while being mindful of our overall responsibilities |
| Being | highly effective, lean and fast-moving organization |
Our vision guides every aspect of our business
by describing what we need to accomplish
in order to continue achieving
sustainable quality of growth.